It was also a great networking opportunity and we were able to get local media coverage in the press, via print, radio and television.
With this in mind, I wanted to remind you that there is no event too big or too small to participate in. Try to get involved with your community through trade shows and other gatherings that will give you marketing exposure and assist in promoting your company. You never know where your next client will come from so just be ready to jump in and participate.
Things to enhance your display set up at events like trade shows include:
Preparation: Be prepared in advance to have a lovely display set up. Knowing who your audience is helps a lot as well. Also try to have items that would be interactive and a sign in sheet so that you can remain in contact with those passing by or who are directly interested in your services.
A large banner: Ensure that your banner displays your company’s logo and slogan as well as a brief listing of your products or services. Remember that most people are visual so including a few photos of your various events or actual products would be beneficial.
Flyers and business cards: Don’t spare the expense! Ensure that you have eye catching and creative flyers and business cards handy because people who stop by your booth, or table will need something tangible to get in contact with you.
Visual Aids: These could include a computer screen or monitor that will portray video footage or even photos of your company’s activities.
Flowers: Even if you don’t sell flowers, they can be a great accessory for the table. When setting up your displays, try to have something eye catching for your potential clients to notice.
People with personality: No matter how great your company is, if you don’t have the right faces and people sharing the information with those passing by, then all the effort is in vain. Smiling faces and genuine smiles definitely draw people in!
Lights camera action! Get ready to experience the best that life has to offer you as an entrepreneur who is making things happen.
Remember that your attitude determines just how far you go and grow. Life can be beautiful when you begin to believe that it can. No matter how difficult it may get, awaking to another day gives one hope that the best is still yet to come.
As the year wraps up, keep pushing. You never know where you will meet your next million dollar client, so treat everyone with respect and kindness!
All the best to you and yours!
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