Team SageEden Media Group is feeling on top of the world! On Thursday, November 17th, 2011, we hosted a successful rebranding event that also provided an opportunity for networking!
Constellations was our theme, which essentially embraced the idea of "Stars gathering under the Stars" Individuals from all walks of life gathered and discussed their businesses, ideas as well as future plans.
From the feedback we received about the venue, food, programme, live music by Daniel's Den, the decor and charity opportunity, we truly felt that all the effort put into the event was worth it!
I would like to extend special thanks to Compass Point Resort, our corporate sponsor who provided an amazing ambiance overlooking the beautiful ocean! The cocktail items were scrumptious and the drinks were fruitfully satisfying.
We understand the importance of giving back to our community. With this in mind, we also hosted a silent auction and extend many thanks to all of those sponsors including:
- Via Caffe
- Suntime Bahamas
- Final Accents Boutique
- Blue Lagoon
- Designer's Image Boutique
- Beagard Land and Sea Designs
- Cheesecake Heaven
Other giveaway prizes were donated by:
- Touch of Inspiration Spa -- A facial
- S. Carroll -- Beyonce "Heat" perfume
- Nails by Marcia -- A manicure
- Sherika Brown -- "The Principles and Purpose of Relationships" (authored by her!)
Now, onto branding successfully....
Every company, organization or person should establish a brand that is relatable to the target audience.
Think very carefully about the colors you chose, because they also evoke certain emotions as well as the fonts and size you select.
As we know, branding is very intentional, and it should be. No longer are consumers blindly making purchases. Rather they look for brands that are strong, and consistent in their message. You can establish a brand through a high definition logo - one that is crisp and sends a specific message.
Brands may include words or just pictures. Some people have such a strong brand that they are able to use one letter in their name :) I think we all know and appreciate the gifts in that person! (O!)
a brand sets you a part from the rest of your competitiors. It causes you to be recognized for your quality product and/or service.
SageEden initially started out as the select company for Event Coordination with a few other products.
This was the first logo:
As the company grew and the demands for marketing, public relations, corporate training, motivational speaking and event coordination increased, I knew it was time to re-brand. I wanted a stronger image, however, I still wanted it to reflect my personality, and allow the theme of a creative but corporate culture to emerge.
I think we were successful! I am please to introduce you to our new logo. Our new slogan is, "Think Beyond & Create Your Signature" The look says it all!
Our new website is in the process of being launched: http://www.sageedenmedia.com/
Once you have established your logo and slogan it's time to get it out there!
First start with the social networks, THEY ARE FREE :) Let's not forget blogs, as well as YouTube!
You can also begin speaking with various groups sharing the services and vision of the company.
Please note that your company is like a baby, you have to nurture it until it is strong enough to run on its own.
People are attracted to brands that are associated with "green" concepts, environmentally friendly, community minded, innovative and technologically savvy.
Other ways you can build your brand is to develop products and paraphernalia to distribute at various trade shows and events.
Investing in a great website is also key!
Think about the brands you love, and now you can add one more to your list...SageEden Media Group!
We are thankful to all of our supporters and those who follow our blog!
The journey has just begun!
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