Re-Branding? What about your website?

SageEden International Media Group is re-branding itself. An aspect to this goal for us has been updating and re-vamping our website. The old website had a lot of what we did formerly- our vision for the company has changed and with that we needed a new look. We believe at SageEden that a powerful website is worth the biggest building in your city because the building will get you local and some international fame, but the website is seen and felt through millions around the world.

A website is used as a way of marketing your company’s brand & products to potential customers before they have a chance to experience your products firsthand. Unlike your company's office that may be open from 8-5, Monday thru Friday, your company’s website is open 24 hours a day, 365 days a year. It is a global economy and your customers are not just the persons who can physically go through your product. 

Having a company website is a great way to increase the sales of your products. You have products- get them to the persons who need them, in and around your area. It is also very cost effective,  look at the cost of producing a magazine or newsletter monthly as opposed to updating your website and having a blog about your company and its services.

Having a website that is easy to manage is also a great way to let your customers know what your products are and update them on new aspects of your company as you grow. It also decreases customer frustrations as they have the information and ideas they need even when you are unavailable for consultation. This improves customer service, by providing answers to questions your clients have in an easy to read format that they can get to at anytime it is convenient for them. 

What we like about a wonderful website is that it helps you to present a professional image and to promote your services. Our website’s main goal was to do this. To give persons an image of who our company was that reflected our vision. Your competitors (especially the more established ones) have their marketing and brand together- you are trying to get everything together.

Below are some tips we used when creating our website’s new look and copy:

• ·         Look at your competitors’ websites for an idea of what you like and don’t like.
• ·         Ask around for general advice on what websites in your line of business others go to frequently.
• ·         Ensure that the copy for your website is short & sweet.
• ·         If your company is selling anything- make sure you have photos of your products or services, pictures capture the imagination and attention quicker.
• ·         Bold colors, excessive amounts of bold fonts & distracting graphics can if used incorrectly be a bad thing.

Don’t forget to always cater to your customers wants before they even know they want it- this is what your website should ultimately do. For further tips, or if you need help with your company’s website- feel free to contact us at SageEden International Media Group.

Until the next time check out our brand new website up today: www.sageedenmedia.com