Wednesday, 9 November 2011

The power of a company greeting card (and how to do one right!)

It is almost hard to believe that Christmas is right around the corner again. This year, SageEden has added yet another service to its growing list -- corporate greeting cards. Sending greeting cards to clients and customers at year's end is a great way to thank them for their patronage throughout the year. It shows your appreciation for their business, and even if they are not regular customers, it reminds them that they should be.

With that being said, here are some tips on creating memorable cards for your clients.

1. Don't be cheap. Send only high-quality cards. The card you send will be a reflection of your company. Don't try to cut corners to save money -- your company will look like one that cuts corners.

2. Don't alienate people. Be considerate of the fact that everyone has different beliefs. Don't use this as a time to impose yours on anyone. Use cards that read "Season's Greetings" or "Happy Holidays" so that whether they celebrate Christmas, Kwanzaa or Hanukkah, your card will be appreciated.

3. Be appropriate. Even though you might find a cheeky card funny, not everyone else will. Some people might even be offended by it. Stay on the safe side when choosing a design.

4. It's not about you. Don't use your greeting card as a mini-billboard for your business. Give them greetings and thank them for their business. They'll know who the card is from in the signature.

5. Personalize it! Hand write a personalized message inside the card for each recipient. It may be time-consuming, but it will be appreciated and remembered by each person.

If you are going to send greeting cards, do it right with the help of SageEden. We have the tools and expertise to make sure that you impress clients and keep their business. Thanks again for reading!

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