Making Facebook work for your business

Using Facebook is a great way to promote your business. There are currently over 800 million Facebook users, and 50% of them log into Facebook on any given day. For a business owner, being able to reach all of these potential customers is invaluable, especially when using a vehicle that is absolutely free. However, there is a science behind making your Facebook business page work for you, and I will share some tips with you.

1. Keep your personal profile private – If Facebook users can access your profile from your business page, make sure your risque vacation pictures from last year are not visible. Try to maintain a professional image on the social network – if Facebook users think they can’t trust you or you are not capable of getting the job done, they won’t solicit your services.

           2.  Don’t spam your users – Although the idea of pushing out your business’ information to Facebook users might be tempting, it is a VERY bad idea. If people find their inboxes flooded with messages from your company every day, they will not hesitate to delete your page from the ones they ‘like’. Also, it gives people a negative impression of your business – who wants to look like a desperate company? Spam is not only annoying – it can cause you to get kicked off of Facebook. Facebook is very strict when it comes to these things, so don’t lose your page and your profile forever.

      3. Create a visually appealing page – Design pages for your site that are more creative than the ones given by Facebook. Visit a site like Pagemodo.com and build pages that will impress visitors and make them want to share it with their friends.

      4. Make your page work for you – You can do myriad things with your Facebook page that help to build your business. Post links to your website, Twitter, LinkedIn, and blog. You can also create surveys to gather information on what your customers and potential customers want and need.

      5. Keep your page interesting – Everything on your page doesn’t have to be 100% business. Post quotes or (appropriate) jokes that visitors to your page want to share with friends. Put up coupons for products and services that people can only see if they like the page. Share useful articles that build your credibility.

Keep these tips in mind when you are building your company’s Facebook page, and in no time you will be bringing in clients you have never reached before!